Mainstreaming Green, the new report by OgilveEarth: Marketing revolution, or mainstream/green agency’s idea of keeping the status quo?
Entries Tagged as 'Green Creative'
Ogilve Earth Study – Mainstreaming Green, or just a mainstream agency point of view?
June 12th, 2011 · No Comments
Tags: Green Creative · Green in the Economic Downturn · Green Points of View · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle
Gamification. Are you an Achiever, a Socializer, an Explorer or a Killer?
June 12th, 2011 · 2 Comments
‘Gamification’ is the new marketing buzzword. Is your brand ready to play? Check out this recap from SB2011 in Monterey to find out.
Tags: Green Creative · Green Points of View · Production · Social Media · Sustainable Brands 2011 Road Trip
Personal Guerilla Branding – Dress yourself in garbage for success
June 11th, 2011 · No Comments
How do you promote a new reusable cup? Why, dress in trash of course. See how Nova , from Buda Star, does it in style.
Tags: Green Creative · Sustainable Brands 2011 Road Trip · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products
Nike vs Adidas – Who’s winning at sustainability?
June 11th, 2011 · No Comments
Nike and Adidas go head-to-head at Sustainable Brands 2011 – Who came out on top?
Tags: Green Creative · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle
Tell me where to go at Sustainable Brands 2011 and I could be bringing you a California Green Souvenir.
May 12th, 2011 · 3 Comments
It’s official. I’m booked to return to the biggest green marketing event in North America – SB’11 in Monterey. But what will I see? Who shall I meet? What toxins should I ingest to effectively anesthetize myself against the unending torrents of sustainable marketing bumf? This is where I call upon you, dear Green Briefs […]
Tags: Green Creative · Social Media · Sustainable Brands 2011 Road Trip · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights
How can you share your green achievements and still stay humble? Here are four ideas.
May 5th, 2011 · No Comments
How you can write about your green successes without bragging.
Tags: Green Creative · Green Positive · Social Media · Sustainable Businesses
Recycled media vehicle helps bring in more green for London Drugs.
May 4th, 2011 · 2 Comments
BC retailer London Drugs tells the recycling story with a one-of-a-kind media vehicle – the StyroCycle.
Tags: Green Creative · Production · Social Media · Unicycle Case Studies
Sole source, Sole branding for the supply-chain-conscious.
April 15th, 2011 · 1 Comment
See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.
Tags: Green Creative · Printing · Production · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies
When is an attack ad NOT an attack ad?
March 8th, 2011 · 4 Comments
When is a political attack ad NOT an attack ad? The Green Party’s new TV spot, attacked by Green Briefs.
Tags: Green Creative · Green Politics
Need marketing images? Ask your customers. (Want $500? Enter our contest!)
March 2nd, 2011 · No Comments
Customer Content Contests can be a win-win for marketers and their targets.
Tags: Green Creative · Production · Social Media · Sustainable Products · Unicycle Case Studies
