There’s something about full-size cars stacked in a dumpster that really makes a guy stop and ponder. I imagine that was the idea behind the display I saw at Nanaimo’s Galaxy Motors on the weekend. As a nifty take on the ‘cash for clunkers’ program, this piece of street art works quite well, practically screaming, […]
Entries Tagged as 'Green Creative'
It’s official. Disposable cars have arrived.
February 2nd, 2010 · 2 Comments
Tags: Green Creative · Green Points of View · Sustainable Products
Thought Bubble: Motion graphic web video for cool companies & causes.
January 26th, 2010 · 1 Comment
If you are reading this online, you have no doubt seen those motion-graphic info-style videos that redefine the boring statistical approach with hip soundtracks, shoot-from the hip voiceovers and hipster animated graphics. Well I’m pleased to tell you about a local company who is not only producing these top-quality motion graphic vids, but is pioneering […]
Tags: Green Creative · Sustainable Businesses
Authentic Aboriginal Program: A great idea with zero support?
January 19th, 2010 · 3 Comments
I’m hoping that I will be lambasted by irate backers of BC’s newest Aboriginal Marketing Certification program, pointing me to the obvious websites and supporting information I missed. I really am. When I read yesterday’s Globe & Mail article showing off the new ‘Authentic Aboriginal’ logo and certification program I was impressed. It is a […]
Tags: Green Creative · Green Points of View · Green Politics · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products
Vancouver’s ‘Bright Green Future’ looking pretty dull.
January 15th, 2010 · 5 Comments
I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made with these ingredients: 1) Vancouver […]
Tags: Green Creative · Green Points of View · Green Politics · Sustainable Lifestyle · Unicycle Case Studies
Is Vancouver’s streetcar branding off track with B.C.’s transportation policies?
January 11th, 2010 · No Comments
I spotted ‘Vancouver’s 2010 Streetcar’ on a testing run at the Granville Island terminus today. Aside from the visual stopping power of this sleek modern Bombardier train, an equally sleek transit advertisement on its side is what caught my eye. “The climate is right for trains.” it boldly proclaims. I like this statement. It’s quick, […]
Tags: Environment · Green Creative · Green Politics · Sustainable Lifestyle
Metro Vancouver’s new anti-waste campaign: Cool green, or just plain Grinchy?
December 28th, 2009 · 4 Comments
This holiday season, Vancouverites may have noticed a trashy little ad campaign from Metro Vancouver encouraging them to re-think their holiday waste. These are transit ads at my local Canada Line station spied on my way to Oakridge Mall (OK, I’m busted – not all of my shopping takes place at the local handmade craft […]
Tags: Events · Green Creative · Green Politics · Sustainable Lifestyle
Green Briefs readers tell all.
December 17th, 2009 · 1 Comment
You clicked, you voted, you commented. Then I procrastinated. So before the data is dated, (not to mention the iPod prize) I am happy to present some of the more interesting findings from the Unicycle Creative Brand Survey 2009. And of course, reward one lucky clicker. The objective was to find out where my readers […]
Tags: Green Creative · Green in the Economic Downturn · Green Points of View · Research · Sustainable Businesses
Apple fail: A tale of 2 packages.
November 27th, 2009 · No Comments
When I bought my new MacBook Pro, I knew there would be a few necessary accessories, such as cable adapters. I needed two – one to help the new firewire 800 port talk to my old Firewire devices, the other to ensure my screen output could speak VGA. The Firewire adapter is made by a […]
Tags: Green Creative · Printing · Production
Dear Mayor Gregor: Three free ideas to get Vancouver’s new bright green brand out of the boardroom and on to the streets.
November 6th, 2009 · 3 Comments
I was unusually buoyant, (considering I was reading a government document), as I waded through the new 72-page PDF report – Vancouver 2020, a Bright Green Future. This is the much-awaited guide to Vancouver City Council’s ambitious plan to be ‘a top-five global clean-tech city’, complete with a shiny new brand for our burg: ‘Vancouver […]
Tags: Green Creative · Green in the Economic Downturn · Green Politics · Sustainable Lifestyle
Is ‘Granville Island’ Brewing now serving up Localwash?
October 23rd, 2009 · No Comments
Next time you reach for a frosty British Columbia ‘microbrew’, you may want to take a closer look at the fine print. Yesterday it was announced that Granville Island Brewing was bought by Creemore, itself a sub-brand owned entirely by Molson Coors. Big brewers taking over small brands is nothing new. But this product is […]
Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products





