When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that […]

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The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the […]

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Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of […]

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OK, it wasn’t called that. But as my second green business shmooze in 12 hours, (see Power Plant event blog, below) I was bleary stumbling into this 7:30am Metro Vancouver Sustainability Breakfast on food certification. Balancing a cup of BCIT coffee, 2 preservative-laced danishes and a Happy Planet juice, I took notes as best I […]

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This was my second Power Plant event, and once again I found the density of interesting green types per square foot to be much higher than the average marketing fest. Even better, their presentation format gives their four featured presenters just 3 minutes and 20 seconds each to wow the crowd. Which leaves plenty of […]

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A Walmart business summit, with keynote speech by Dr. David Suzuki. How could these two seemingly opposed global forces exist in the same confined space? This I had to see. The sun was just rising as I wheeled up to Vancouver’s Pan Pacific Hotel, to find out what Walmart had up its sleeve when it […]

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As part of the Feb 10th Green Business Summit, David Cheesewright made some ‘major announcements’ for Walmart Canada. Here are the strongest 2: Sustainable Product Index: This will be a system designed to “… help customers across Canada evaluate the sustainability of the products they purchase, from raw materials to disposal.” It is to be […]

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That was the main message I picked up in today’s hour-long webinar with ‘Green to Gold’ author Andrew Winston. The presentation was hosted by the ‘Board of Change’, an up-and-coming organization of green entrepreneurs and sustainable types based in Vancouver. Winston remotely presented a powerpoint show which, while plagued with a few technical difficulties at […]

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It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus Reid Public Opinion. (Change is […]

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Ever since I first laid eyes on the Orion Slave Girl from the original pilot episode of Star Trek, I knew. Now the research backs it up. A study recently called Eco-Insights, released by Earthsense, identified women as the green market’s most important movers. If you have a green brand, take note: “Women are more […]

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