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Entries Tagged as 'Social Media'

Chicken Power saves big commuting buck-buck-bucks.

September 13th, 2011 · 4 Comments

Discover the hidden secret of sustainable commuting. Hint: It’s a bird….

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Tags: Art · Green Creative · Green Positive · Social Media · Unicycle Case Studies

Gamification. Are you an Achiever, a Socializer, an Explorer or a Killer?

June 12th, 2011 · 2 Comments

‘Gamification’ is the new marketing buzzword. Is your brand ready to play? Check out this recap from SB2011 in Monterey to find out.

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Tags: Green Creative · Green Points of View · Production · Social Media · Sustainable Brands 2011 Road Trip

Tell me where to go at Sustainable Brands 2011 and I could be bringing you a California Green Souvenir.

May 12th, 2011 · 3 Comments

It’s official. I’m booked to return to the biggest green marketing event in North America – SB’11 in Monterey. But what will I see? Who shall I meet? What toxins should I ingest to effectively anesthetize myself against the unending torrents of sustainable marketing bumf? This is where I call upon you, dear Green Briefs […]

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Tags: Green Creative · Social Media · Sustainable Brands 2011 Road Trip · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights

How can you share your green achievements and still stay humble? Here are four ideas.

May 5th, 2011 · No Comments

How you can write about your green successes without bragging.

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Tags: Green Creative · Green Positive · Social Media · Sustainable Businesses

Recycled media vehicle helps bring in more green for London Drugs.

May 4th, 2011 · 2 Comments

BC retailer London Drugs tells the recycling story with a one-of-a-kind media vehicle – the StyroCycle.

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Tags: Green Creative · Production · Social Media · Unicycle Case Studies

Need marketing images? Ask your customers. (Want $500? Enter our contest!)

March 2nd, 2011 · No Comments

Customer Content Contests can be a win-win for marketers and their targets.

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Tags: Green Creative · Production · Social Media · Sustainable Products · Unicycle Case Studies

Introducing hPad. Hemlock Printers goes analog to tell their digital evolution story.

December 6th, 2010 · 11 Comments

The hPad launch for Hemlock Printers. How to launch digital technology with analog design.

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Tags: Events · Green Creative · Printing · Production · Social Media · Sustainable Products · Unicycle Case Studies

iPhone pic of the week – Sept 13

September 13th, 2010 · No Comments

I don’t think this is Greenwash. I actually know some people who drink enough Starbucks out of paper cups to use up a whole tree.

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Tags: Art · Environment · Green Points of View · iPhone Pics of the Week · Social Media

Never underestimate the power of a fun idea.

August 3rd, 2010 · 3 Comments

Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously. Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The concept is now gaining momentum […]

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Tags: Events · Green Creative · Green Positive · Social Media · Sustainable Lifestyle · Unicycle Case Studies

New Branding Basics book comes in handy.

July 20th, 2010 · 3 Comments

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that […]

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Tags: Green Points of View · Published Articles · Research · Social Media · Unicycle Case Studies