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Eco-Drive aims to make carbon offsets standard at auto dealer level.

November 27th, 2010 · 1 Comment

If the new Eco-Drive program catches on, carbon offsets could one day be be as built-in as power windows. The theory is simple: dealers who buy into Eco-Drive purchase enough carbon offsets to balance off all the emissions a driver will create over a year of their vehicle ownership. Offsets are supplied by LivClean, a […]

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Tags: Green Creative · Sustainable Products

Never underestimate the power of a fun idea.

August 3rd, 2010 · 3 Comments

Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously. Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The concept is now gaining momentum […]

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Tags: Events · Green Creative · Green Positive · Social Media · Sustainable Lifestyle · Unicycle Case Studies

New Branding Basics book comes in handy.

July 20th, 2010 · 3 Comments

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that […]

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Tags: Green Points of View · Published Articles · Research · Social Media · Unicycle Case Studies

Environmental anti-advertising hits Alberta. Who’s next?

July 14th, 2010 · No Comments

As a Province that has just spent millions to convince tourists to visit her pristine vistas, Alberta can’t be too happy with the new campaign from Corporate Ethics.  “Rethink Alberta” billboards are going up in Seattle, Portland, Denver and Minneapolis that compare the tar sands to the BP Blowout oil spill in the Gulf of […]

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Tags: Environment · Green Points of View · Green Politics · Social Media

Green still growing despite the recession – 2010 Green Brands Survey

June 26th, 2010 · 1 Comment

The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the […]

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Tags: Environment · Green in Europe · Green in the Economic Downturn · Green Positive · Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

EPIC 2010 Show a feast of green marketing roughage.

June 9th, 2010 · No Comments

This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock of ‘green’ graphics were on […]

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Tags: Uncategorized

So what’s Twitter good for, anyhow?

May 12th, 2010 · No Comments

My cocktail-party rebuff to Twitter Doubters.

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Tags: Art · Social Media · Sustainable Businesses · Unicycle Case Studies

Do you have to shop specialty stores to shop green?

April 20th, 2010 · 2 Comments

Not always. At least, that’s the message I’m trying to convey in this latest London Drugs video. I took a tour through my local store and helped the manager build a display of green products for Earth Day. These are products identified under the What’s the Green Deal program Unicycle Creative helped them launch more […]

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Tags: Green Creative · Green in the Economic Downturn · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

The new green energy economy is old school for Energy Alternatives campaign.

March 31st, 2010 · No Comments

If there’s one thing any marketer likes it’s a client who can back up their claim. When I met Kevin Pegg from Energy Alternatives in Victoria last year, I knew he was the real deal. So I was pleased and honoured when he asked Unicycle Creative to build some magazine ads to tell his story. […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

iPhone pic of the week:

March 28th, 2010 · No Comments

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Tags: Environment · Green Points of View · Green Politics · iPhone Pics of the Week