I was forwarded the video below from one of my sustainable marketing colleagues, and when I saw the brand name ‘Michelin’ I was expecting a large, bold, global brand approach to tire sustainability. What I saw was a whiteboard video that looked like it might have come from the local tire repair shop. So is […]

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Creating a brand is like having a child; a flash of passion followed by months of discomfort, culminating in the birth of something you hope will one day grow up to support you. Or at least not spend you dry and dent your car. Naming companies, programs or products can be one of marketing’s most […]

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We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes  dedication to the art of interviewing, and a lot […]

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As the voting for the Prior Ski Topsheet Art Contest winds down in Whistler, I humbly present my entry in its entirety. In pen, ink and pixels, my journey from Vancouver to my art studio at Lillooet Lake and beyond – a trip I have been making for over 15 years. Here’s a little list […]

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The Prior Ski and Snowboard company has been making awesome skis and boards out of their Whistler factory in Function Junction for years now. (Check this 2011 Green Briefs blog article) They are also building a great tradition of using artists from the area for their ski designs, spicing it up by creating an annual […]

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Left Coast Naturals is a food company built on the principles of sustainability. So how can they tell that complex story in a way that is engaging, concise and as organic as their product? Unicycle Creative proposed an animated web video, built around a storytelling voice from the Left Coast President himself. But to begin […]

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Working with London Drugs I get to profile a lot of interesting products as one of the voices of their What’s the Green Deal? program. Recently I got to see what happens when an empty lot is turned into a rich opportunity.

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  In 2011 I worked on the branding and launch of an innovative condo home development in Vancouver’s Gastown area, on the edge of the Downtown Eastside. Part of that assignment involved sketching some of the sights and scenes of the neighbourhood, in as genuine a way as possible. Rediscovering the scans of these images […]

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Get tested ASAP – you never know how much sustainability you could be spreading!

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Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…

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