New Belgium Brewery Greg Owsley, Chief Branding Officer. On my first night in Monterey, I stopped by a local liquor deli to stock my mini fridge. Not seeing anything ‘natural’, or ‘organic’, I settled on Fat Tire Ale, a character beer I had tried and liked once in Colorado. Little did I know I had […]

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Jeffrey Hollander, President 7th Generation For me, this presentation was one of this show’s most powerful, yet I will have a challenge communicating it to you, Dear Readers, second-hand. If you’re not familiar with the Seventh Generation line of cleaning and household products, it is a paragon of environmental business. Three years ago their growth […]

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Annie Longsworth, Managing Director, Cohn & Wolfe Russ Meyer, Landor Associates Jay Leveton, Penn, Schoen & Berland This presentation was largely statistical, so here are the numbers. Research geeks, enjoy: The study was done in the US and U.K. with 3000 adults 2007: 3600+ new green products 45,000+ green/sustainable articles Economic concerns are growing again – […]

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Julie Fasone Holder, Senior VP, Chief Marketing, Sales and Reputation Officer The Dow Chemical Company Fasone Holder was here, primarily to introduce the Human Elements Campaign recently launched by DOW. This is an ad creative guy’s wet dream. A concept so clear and compelling, so extendable and logical, yet emotional that it’s a wonder nobody […]

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10:30 AM – migrate to the observation car. More glass, more views. Ranger Clint from the National Park Trails & Rails program  commentates on the natural and cultural sites as we chug past Puget Sound. This is a nice touch – a rolling play-by-play to the widescreen panorama. A bald eagle lifts off and paces the train […]

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Last month, Environment Minister John Baird announced that the Government of Canada is taking action to reduce emissions from chemicals in consumer and commercial products such as paints, varnishes, adhesives and vehicle repair cleaners. These components are known as Volatile Organic Compounds, or VOC’s.You probably know them as those headache-inducing fumes that greet you whenever […]

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Billed as Vancouver’s largest green consumer show, the EPIC Sustainable Living Expo was a must-see from a green branding and marketing perspective. As I wandered the halls, (trying not to collect to much tradeshow trash in my Toyota-branded #5 reusable and recyclable shopping bag) I sought out companies that looked ready to break out with […]

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EPIC Sustainable Living Show 2008 Vancouver – What with energy-intensive cotton farming and sweat-shop labour, shopping for clothes with an eco-conscience can be a depressing experience. The Ecoapparel booth at EPIC offered a ray of sunshine in that world, with clean designs, tasty fabrics and an infectious enthusiasm for their business. Ecoapparel is an apparel […]

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EPIC Sustainable Living Show, Vancouver 2008 – I first stopped by the Bag-To-Nature booth to inquire about how ‘compostable’ their plastics technology was. I soon learned that other municipalities in Canada have a whole different need for such bags. “We took it for granted that the curbside collection of organics is something everybody in Canada […]

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As usual, free food samples called to me, leading to the New World Natural Foods booth. Impressed with the flavour, I ended up purchasing a bag of Tropical Fruit Nut blend. Then I asked myself, why aren’t these local products more available? Speaking with Rajinder Bagga, I learned that the company’s roots go much deeper […]

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