SNCF, France’s national railway, and their parking subsidiary, Effia, have announced a great new deal for electric car drivers. When they park to take the train, they can plug in and recharge for free. This represents a level of cross-platform eco marketing we haven’t yet seen in North America, stuck as we are with Transport […]

[Read more →]

On a recent Unicycle Creative business trip to Toronto, I joined some industry colleagues for a round of golf. Sort of. As we were all pressed for time, we elected to try Inner Golf, a golf simulator located in the warehouses of the King West Village area. Designed for the dedicated golfer who wants to […]

[Read more →]

There’s something very personal about a pen. It’s what you use to sign your name. Get used to your favorite one and you’ll search the whole house for it, even if a tacky logo mug full of crappy ballpoints sits within easy reach. That’s why from a green marketing perspective, it’s critical to tell the […]

[Read more →]

Thinking about creating a corporate video to post on YouTube? Think ahead and you’ll thank yourself later. In 2007, Unicycle Creative produced a video presentation for Inhance Mutual Funds – a DVD called Return on Responsibility™, that featured Dr. Marc Garneau (Canada’s first main in space) highlighting the beauty and fragility of our earth as […]

[Read more →]

As my sustainable road trip continues, I find myself with a day to ride around Monterey. This town has some visible signs of sustainability, with low-mow lawns and a bike trail that runs along the coast. This contrasts the 4-lane feeder highways that cris-cross through town cruelly undermining the Cannery Row atmeosphere. My rented bike, […]

[Read more →]

The Sustainable Brands 2008 show was, like the industry it represents, sometimes a contradiction. Here, in no particular order, are my Top-10 observations on both ends of the green scale: 1. Coffee with all the right adjectives. It was nice to see a departure from the ubiquitous generic hotel swill. This selection by Thanksgiving Coffee […]

[Read more →]

John Shegerian, Co-founder, Chairman & CEO, Electronic Recyclers International Tatyana Kjellberg, Manager of Strategic Programs, Product Take-back, Hewlett-Packard Brenda Mathison, Director of Environmental Affairs, Best Buy  This presentation took place against the backdrop of a June 2, 2008 press release from Best Buy, announcing an electronics take-back test program being launched in 117 stores. The […]

[Read more →]

Paul Polak, Founder, D-REV In 2005, The luxury goods market was worth $455 billion. $7 billion was spent on haircare products alone. Corporations spent $140 Billion on advertising in the US alone. Yet, median household net worth rose only 2% in 2 years. Ours is the very pinnacle of expenditure and wealth, yet this is […]

[Read more →]

Steve Pinetti, SVP Sales and Marketing, Kimpton (Earth Care) Hotels Jeff Slye, CEO, BEC & Strategic Advisor, Business Evolution Consulting Kimpton has long focused on quality of service and creating a guest experience, helping guests maintain their lifestyle while on the road. But since 2005 they have gone even further with their EarthCare program. Founded […]

[Read more →]

Eric Ryan – Method This presenter reminded me of the dot-com junior CEO’s of the 90’s. Young, hip, dressed down with hair to match. And a company success story that makes one jealous. A lot. Method started with 2 guys in a flat somewhere around 2001. (Young eco-entrepreneurs take note: Their first meeting with Target […]

[Read more →]