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Entries Tagged as 'Sustainable Lifestyle'

How green will America’s first black President be?

November 5th, 2008 · 1 Comment

Well it’s all over but the handoff. A planet collectively sighs with relief, and can now laugh a little less nervously at SNL’s Sarah Palin skits. But with the economy disassembling itself, the environment has not been the stuff of big speeches in this election. So how will Obama’s ‘Change’ manifest itself for the green […]

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Tags: Environment · Green Points of View · Green Politics · Sustainable Lifestyle

Want to make public transportation more popular? Think Underground.

October 24th, 2008 · No Comments

One of the big drawbacks with public transportation is that it just isn’t cool. Unless, of course, you’re in London. Here, tourists gladly shell out 20 bucks for t-shirts featuring their favourite stations, coffee mugs with the Underground logo and everything from umbrellas to boxer shorts featuring – get this – the bloody route map. […]

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Tags: Green in Europe · Sustainable Lifestyle · Sustainable Products

French electric car drivers plug in for free. Alors!

October 19th, 2008 · 2 Comments

SNCF, France’s national railway, and their parking subsidiary, Effia, have announced a great new deal for electric car drivers. When they park to take the train, they can plug in and recharge for free. This represents a level of cross-platform eco marketing we haven’t yet seen in North America, stuck as we are with Transport […]

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Tags: Green in Europe · Green Politics · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

It takes a village to recycle.

October 13th, 2008 · No Comments

The fishing village of San Giovanni, along romantic Lake Como in the Italian Alps, is about as far removed from modern influence as you’re likely to find in the first world. Some streets are too narrow for any but the smallest cars, the church (dating from the 10th century) is only open for Sunday mass, […]

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Tags: Green in Europe · Sustainable Lifestyle · Sustainable Products

All the drinking, abuse and frustration of golf… without the carbon footprint. (Or the long walk)

October 3rd, 2008 · No Comments

On a recent Unicycle Creative business trip to Toronto, I joined some industry colleagues for a round of golf. Sort of. As we were all pressed for time, we elected to try Inner Golf, a golf simulator located in the warehouses of the King West Village area. Designed for the dedicated golfer who wants to […]

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Tags: Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Green people need branding, too.

October 1st, 2008 · 1 Comment

Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the Green Party of BC, and […]

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Tags: Environment · Green Points of View · Green Politics · Strategic Alliances · Sustainable Lifestyle · Unicycle Case Studies

Branding Biodegradable Appeal

September 26th, 2008 · No Comments

It’s a product whose time has come. Overdue, actually, if you consider how many restaurants, foodservice establishments and food packagers are still stuck in the world of plastic and Styrofoam. Vancouver based BSI (Biodegradable Solutions Inc) has been steadily growing in this market since 2002, and they now offer a whole line of 100% biodegradable […]

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Tags: Production · Research · Sustainable Lifestyle · Sustainable Products

The Green Pen can be mighty, but not without the word.

September 13th, 2008 · 1 Comment

There’s something very personal about a pen. It’s what you use to sign your name. Get used to your favorite one and you’ll search the whole house for it, even if a tacky logo mug full of crappy ballpoints sits within easy reach. That’s why from a green marketing perspective, it’s critical to tell the […]

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Tags: Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

A Monopoly® on Green Utilities?

August 25th, 2008 · 2 Comments

Looks like the classic world of railroads, real estate, mortgages and high rolling is getting a makeover, and more sustainable utilities are on board. Of course, it’s Monopoly® the board game we’re talking about here. This standby has undergone a worldwide transformation, under the name Monopoly Here and Now: The World Edition, featuring 22 cities […]

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Tags: Green Points of View · Sustainable Lifestyle

Welcome to Low-Carbon Margaritaville.

August 5th, 2008 · No Comments

The future looks as bright as the August sunshine, even if all the power fails due to air conditioner overload. Because the Vortex Hand Cranked Blender will create any variety of blended concoction with nothing more than the power of your own bulging biceps. But can it handle the crushed ice, toxic tequila and caustic lime […]

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Tags: Sustainable Lifestyle · Sustainable Products