When I found this $2 shirt at the Whistler Re-Use-It Centre (Thrift Store) it reminded me of all the things I love about the CBC.  As Canadian institutions go, this is one of the best. Intelligent debate, launching pad for amazing Canadian music, a touchstone of what broadcasting was meant to be before it was […]

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A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of industry’. Those found in contravention, […]

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When those wimpy patio gardening containers just won’t cut it, try filling your car with dirt. You’ll never have to vacuum it again, and good luck to the tow-truck driver who tries to enforce the 2-hour limit. Spotted in Toronto’s Kensington Market, a neighbourhood thast shows just how creative you can be when city bylaw […]

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Using local advantage to go beyond ‘green’ messaging. A Unicycle Creative Case Study.

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85km on a bike. 390km on a bus. 2,430km on a train. All to sustainably attend Sustainable Brands 2011 in Monterey. Learn from my experience, without all the blood, sweat and beers.

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How do you promote a new reusable cup? Why, dress in trash of course. See how Nova , from Buda Star, does it in style.

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Sustainable, biodynamic, tasty. Parducci Wines are just one more reason to go green-drinking in California.

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Like to pop the occasional bottle of wine? Find out more about how sustainable the cork is with this fun campaign by Citizen Group.

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It’s official. I’m booked to return to the biggest green marketing event in North America – SB’11 in Monterey. But what will I see? Who shall I meet? What toxins should I ingest to effectively anesthetize myself against the unending torrents of sustainable marketing bumf? This is where I call upon you, dear Green Briefs […]

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See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.

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