The ‘New Consumer’ report from BBMG is a worthy download, though perhaps dangerous…
Entries Tagged as 'Sustainable Products'
A new Green Consumer… or the beginning of a shift from consumerism?
March 27th, 2011 · 2 Comments
Tags: Green Points of View · Research · Sustainable Lifestyle · Sustainable Products
Need marketing images? Ask your customers. (Want $500? Enter our contest!)
March 2nd, 2011 · No Comments
Customer Content Contests can be a win-win for marketers and their targets.
Tags: Green Creative · Production · Social Media · Sustainable Products · Unicycle Case Studies
How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.
February 22nd, 2011 · 4 Comments
How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.
Tags: Green Creative · Sustainable Products
How do you market a product so superior it should sell itself? Just SAY it’s Better™.
February 6th, 2011 · 2 Comments
Is your product good enough to be ‘The Better _____™’ ? This tuna definitely is. So why isn’t it?
Tags: Green Points of View · Sustainable Businesses · Sustainable Products · Uncategorized
Introducing hPad. Hemlock Printers goes analog to tell their digital evolution story.
December 6th, 2010 · 11 Comments
The hPad launch for Hemlock Printers. How to launch digital technology with analog design.
Tags: Events · Green Creative · Printing · Production · Social Media · Sustainable Products · Unicycle Case Studies
If your brand has a real eco-advantage, for green’s sake, USE IT!!
December 1st, 2010 · 5 Comments
Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.
Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products
Eco-Drive aims to make carbon offsets standard at auto dealer level.
November 27th, 2010 · 1 Comment
If the new Eco-Drive program catches on, carbon offsets could one day be be as built-in as power windows. The theory is simple: dealers who buy into Eco-Drive purchase enough carbon offsets to balance off all the emissions a driver will create over a year of their vehicle ownership. Offsets are supplied by LivClean, a […]
Tags: Green Creative · Sustainable Products
It’s time to Recycle the Remembrance Day Poppy.
November 5th, 2010 · 4 Comments
Why the cheap plastic poppy is out of date for today’s Remembrance Day, and a few solutions to improve it.
Tags: Art · Green Points of View · Green Politics · Production · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies
Bike Fashion show a hot event, but needs to get out of hipsterville.
October 8th, 2010 · 8 Comments
I’m nursing a Stanley Park Ale in the pulsating hip basement of the Calabash Bistro, with a crowd of cyclist types way cooler than me. It’s Momentum Magazine’s BikeStyle Tour Fashion Show and it’s making me feel like a stowaway in bike geek heaven. Momentum is ‘North America’s Bike Lifestyle Magazine’. And they created a […]
Tags: Environment · Events · Sustainable Lifestyle · Sustainable Products · Uncategorized
Lipton and Canada Dry busted for greenwash by the FDA. Don’t let Claim Creep happen to you!
September 8th, 2010 · 3 Comments
You would think that companies as large and bristling with lawyers as Unilever and the Dr. Pepper Snapple Group would know better than to play fast and loose with health claims. Apparently not. On August 23 the FDA slammed them, saying to Canada Dry that “…the soft drink does not meet federal requirements to carry […]
Tags: Research · Sustainable Products
