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Entries Tagged as 'Green Points of View'

iPhone Pic of the Week – The Media IS a disaster.

September 8th, 2011 · No Comments

Biking the Greenway to a meeting in East Van, I spotted this news box outside the Emily Carr University of Art campus. Nice work, whoever. You got it in one.

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Tags: Art · Green Creative · Green Points of View · Green Politics · iPhone Pics of the Week

Green Briefs flashed in Vancouver City Council Meeting – The Official Transcript of my speech on the Greenest City Action Plan

July 15th, 2011 · No Comments

GreenBriefs blogger Lorne Craig stands up in front of Vancouver’s Mayor and Council at City Hall to share his Green Capitalist vision of Vancouver. See the speech here!

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Tags: Green Points of View · Green Politics · Published Articles · Sustainable Businesses · Unicycle Case Studies

Clover Leaf Seriously Misses the Boat With Sustainability Message

June 30th, 2011 · 2 Comments

Clover Leaf Tuna Misses Boat with Sustainability ad, fills sea with greenwash instead.

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Tags: Green Creative · Green in Europe · Green Points of View · Sustainable Lifestyle

Ogilve Earth Study – Mainstreaming Green, or just a mainstream agency point of view?

June 12th, 2011 · No Comments

Mainstreaming Green, the new report by OgilveEarth: Marketing revolution, or mainstream/green agency’s idea of keeping the status quo?

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Tags: Green Creative · Green in the Economic Downturn · Green Points of View · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle

Gamification. Are you an Achiever, a Socializer, an Explorer or a Killer?

June 12th, 2011 · 2 Comments

‘Gamification’ is the new marketing buzzword. Is your brand ready to play? Check out this recap from SB2011 in Monterey to find out.

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Tags: Green Creative · Green Points of View · Production · Social Media · Sustainable Brands 2011 Road Trip

What kind of eco-cynic are you? Inspiring sustainability in skeptics – John Marshall Roberts

June 8th, 2011 · 2 Comments

How to understand and communicate with green skeptics – A presentation review from Sustainable Brands 2011 in Monterey

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Tags: Green Points of View · Research · Sustainable Brands 2011 Road Trip

Organic Beer, Skeptics and Green Strippers. The Sustainable Brands Road Trip takes shape.

May 28th, 2011 · No Comments

Things are shaping up for the Sustainable Brands 2011 Road Trip to Monterey…

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Tags: Green Points of View · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle · Sustainable Show Highlights

A new Green Consumer… or the beginning of a shift from consumerism?

March 27th, 2011 · 2 Comments

The ‘New Consumer’ report from BBMG is a worthy download, though perhaps dangerous…

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Tags: Green Points of View · Research · Sustainable Lifestyle · Sustainable Products

How do you market a product so superior it should sell itself? Just SAY it’s Better™.

February 6th, 2011 · 2 Comments

Is your product good enough to be ‘The Better _____™’ ? This tuna definitely is. So why isn’t it?

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Tags: Green Points of View · Sustainable Businesses · Sustainable Products · Uncategorized

If your brand has a real eco-advantage, for green’s sake, USE IT!!

December 1st, 2010 · 5 Comments

Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.

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Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products