It was all flying high for awhile with the TV show and sponsorship deal, but when the purple one left to ‘explore his/her true self’ and their agent split to the Caymans with the cash, it all came crashing down.

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The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the […]

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There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a […]

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The irony was obvious. I was stopping for petrol at the Esso station in Hope BC as I glanced over to the parking area and saw a young couple self-fueling their Toyota Delica with a hose leading from a trailer fill of waste vegetable oil. I soon learned Tyson Jerry and Cloe Whittaker were on […]

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How the whole event came together reads like an ad for Social Media. I saw a Twitter Tweet from Granville Online, (a Vancouver green living website), promoting a video profile of a local ‘band’ who was making music with instruments constructed from recycled Vantown scrap. It looked like such a fascinating prospect for an Earth […]

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Not always. At least, that’s the message I’m trying to convey in this latest London Drugs video. I took a tour through my local store and helped the manager build a display of green products for Earth Day. These are products identified under the What’s the Green Deal program Unicycle Creative helped them launch more […]

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If you are an advertiser who buys billboard media, chances are you may have some vinyl boards in the mix. If that’s the case, you can now get your old billboards repurposed into dashing courier-style bags by Vancouver’s ECO Apparel. This is a great re-use of material, and could become an instant hit with your […]

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If there’s one thing any marketer likes it’s a client who can back up their claim. When I met Kevin Pegg from Energy Alternatives in Victoria last year, I knew he was the real deal. So I was pleased and honoured when he asked Unicycle Creative to build some magazine ads to tell his story. […]

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The tap vs. bottled water debate is nothing new, but I came across an article on the Granville website which made me think municipalities may have the wrong idea when it comes to promoting it. Turns out Vancouver has recently upgraded the facilities that treat the already excellent tap water that comes from our spectacular […]

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I’m ready for my closeup. Er, maybe a little too close. But it’s all for a good cause, namely the continued greening of one of BC’s great independent retailers. As some Green Briefs fans will know, I helped London Drugs brand launch their What’s the Green Deal sustainability program almost two years ago. Since then […]

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