Well, Dear Readers, I have managed to parlay my recycled office paper business cards into a coveted Applied Arts Advertising & Design Annual award in the category of best logo usage.  AA is a highly respected magazine profiling the finest design, advertising, photography and new media from across Canada and around the world. My cards, in […]

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Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the Green Party of BC, and […]

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Thinking about creating a corporate video to post on YouTube? Think ahead and you’ll thank yourself later. In 2007, Unicycle Creative produced a video presentation for Inhance Mutual Funds – a DVD called Return on Responsibility™, that featured Dr. Marc Garneau (Canada’s first main in space) highlighting the beauty and fragility of our earth as […]

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Last month, Environment Minister John Baird announced that the Government of Canada is taking action to reduce emissions from chemicals in consumer and commercial products such as paints, varnishes, adhesives and vehicle repair cleaners. These components are known as Volatile Organic Compounds, or VOC’s.You probably know them as those headache-inducing fumes that greet you whenever […]

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When I presented at an OpenDialogue conference in Toronto last year, I did a fair bit of research into green consumers. Turns out they are just like everybody else: completely different. From the deep green RAW NUTZ (Righteous And Willing Nature Unspoiling Total Zealots) to the fuzzy MOSS (Masses Of Sustainable Starters) and even the […]

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The Green Party of Canada, and Deputy Leader Adriane Carr came to Unicycle Creative looking for help with handout materials for a by-election in Vancouver Quadra. They had a large amount of climate change data and a fresh platform document from Ottawa posted on the national Green Party web site. The Insight With our agency […]

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When the public thinks of advertising, they often have a polarized point of view. 1. They hate advertising and it never works on them 2. They love and remember a certain ad and it’s usually a funny one. Yet not all campaigns are ripe for humour. So where is it most effective? Use humour to: […]

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  Unicycle and friends launch Building for Kids with a new brand, TV spot and DVD video. April 25, 2007 – Healthy communities make us all more sustainable. So I was happy to participate in strategy and branding for ‘Building for Kids’. The Real Estate and Development fundraising program for B.C. Children’s Hospital. We used the […]

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