I’m ready for my closeup. Er, maybe a little too close. But it’s all for a good cause, namely the continued greening of one of BC’s great independent retailers. As some Green Briefs fans will know, I helped London Drugs brand launch their What’s the Green Deal sustainability program almost two years ago. Since then […]

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I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made with these ingredients: 1) Vancouver […]

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I recently completed a very fun project, the CD and package design for The Bent Nails, a band I have been involved with off and on for more years than I care to admit. I have always rather detested the classic ‘jewel case’, so I was eager to find a solution that was more compact […]

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The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of filmmaking that would get me […]

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Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The message was re-tweeted more than […]

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Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that will definitely be in my […]

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As CBR Products is a Unicycle Creative client, I have to come clean: This review will be incredibly positive. But besides being their Marketing Guy, I also use their products on my cabin at Lillooet Lake. So I’m sold on the stuff for all the right reasons. Perhaps CBR’s most famous product is BRODA® PRO-TEK-TOR,  […]

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In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne Craig, “We’re all killing polar […]

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In 1995, a young diver named Chad Pregracke decided to clean up the Mississippi River – armed with just one boat and a boatload of nerve. His organization, Living Lands and Waters, has since grown into a national crusade, with thousands of volunteers picking up millions of pounds of garbage from America’s waterways. Vancouver-based Hemlock […]

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This summer, a new green growth quietly sprouted at London Drugs. ‘What’s the Green Deal?’ is a program that puts environmental and sustainability information on display, with in-store signage, flyer features and even a new web site – www.greendeal.ca. (Full disclosure – Unicycle Creative was the consultant employed to help develop the program, so you’ll […]

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